In 2024, IPÊ and Sol de Janeiro Foundation started a partnership to provide institutional, educational, and project support in the Atlantic Forest. The foundation is the socio-environmental arm of the sustainable cosmetics brand, born in the United States, which landed in Brazil in 2021. The foundation’s goal is to partner with partners who contribute to environmental regeneration and allow new generations of women to live safely around the world. According to Sol de Janeiro, the goal is to achieve long-term impacts, based on the dynamic and creative engagement between potential beneficiaries and the Foundation’s team.
With five years of support, the foundation now benefits three IPÊ initiatives: the institutional strengthening of the organization via the Institute’s Business Unit, focusing on its long-term sustainability; the ecological corridor restoration project in southern Bahia; and IPÊ’s school, ESCAS.
“Reconnecting Life”, a program developed by IPÊ in southern Bahia, promotes ecosystem restoration by connecting the main remnants of native vegetation in one of the most biodiverse regions of the Atlantic Forest. The initiative aims to create a vegetation corridor that connects several remnants between the state of Espírito Santo and the municipality of Porto Seguro (BA). With the support of some donors, IPÊ is already collaborating to the implementation of this initiative in a specific region of the municipality of Prado, BA. The partnership with Sol de Janeiro complements the resources for the implementation of areas of ecological restoration and productive recovery, whose impacts will be the maintenance of regional biodiversity, the conversion of degraded areas into native vegetation and sustainable production, the promotion of ecosystem services, such as water production, soil conservation, sedimentation control and storage, pollination and carbon capture.
ESCAS – School of Environmental Conservation and Sustainability is headquartered in Nazaré Paulista and has a professional master’s class in southern Bahia. Always seeking to promote student inclusion and expand the network of people trained by the institution and its reach nationwide, ESCAS is working hard to strengthen its scholarship program. With the resources from the partnership with Fundação Sol de Janeiro, ESCAS will now offer 13 scholarships per year for five years. There will be a total of 65 scholarships: 25 full scholarships and 40 partial scholarships.
