Ipê and Faber Castel enchant children for the sake of nature

Faber Castel, a leading company in the school supplies market, has developed a product line comprising a sharpener, eraser, pencil sharpener, pencil and pen depicting species of Brazilian fauna in a Cause-Related Marketing action, with the aim of publicizing the country’s rich biodiversity to its target audience. Seven percent of the net proceeds went to IPÊ.

Partnership objectives

• Promoting species of Brazilian fauna
• Increase the visibility of IPÊ and its actions;
• To raise funds that contribute to the institutional growth of the organization, supporting the sustainability of its work;
• Add value to the Faber Castel brand, so that the expression of social and environmental responsibility embedded in the collection of school supplies can build loyalty and attract new customers;
• Make consumers aware of the issue of biodiversity conservation.

Strategy adopted

Through a Cause Related Marketing campaign, products were created with the aim of delighting children. They have been given illustrations that bring the little ones into contact with some of the species of our fauna. The money raised went to IPÊ’s conservation fund, which was created to give the institution financial sustainability so that it can continue to develop its conservation projects in different biomes across the country.

What is Cause Marketing?

This is a commercial agreement between a company and a civil society organization and/or cause that uses the power of its brands for mutual benefit. For companies, this is a form of corporate social investment that aligns marketing strategies with the needs of society, using the expertise of the company’s marketing department to promote and mobilize society in favour of a cause. Social institutions can use it as a tool to raise funds and awareness in society