{"id":1309,"date":"2017-01-26T18:42:45","date_gmt":"2017-01-26T20:42:45","guid":{"rendered":"https:\/\/homolog.ipe.org.br\/?p=1309"},"modified":"2017-01-26T18:42:45","modified_gmt":"2017-01-26T20:42:45","slug":"tricard-2","status":"publish","type":"post","link":"https:\/\/ipe.org.br\/en\/sustainable-business\/mrc-cases\/tricard-2\/","title":{"rendered":"Tricard"},"content":{"rendered":"

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Tribanco, Tricard e IP\u00ca<\/h3>\n

\"logoEm uma parceria de Marketing Relacionado a Causas, o IP\u00ca e o Tribanco d\u00e3o a oportunidade aos usu\u00e1rios do cart\u00e3o Tricard de apoiarem a causa socioambiental a cada vez que decidem utilizar esta forma de pagamento.<\/p>\n

A cada opera\u00e7\u00e3o do Produto Cr\u00e9dito Certo Tribanco (CCT), R$0,10 centavos s\u00e3o doados ao Instituto. Al\u00e9m disso, a cada boleto pago do cart\u00e3o Tricard, 1 centavo \u00e9 destinado ao IP\u00ca para apoiar a continuidade do trabalho de conserva\u00e7\u00e3o da biodiversidade brasileira. Apenas em 2015, as doa\u00e7\u00f5es totalizaram R$62.114,10.<\/p>\n

O IP\u00ca tamb\u00e9m colabora ativamente com a empresa em campanhas internas para sensibiliza\u00e7\u00e3o de colaboradores sobre a conserva\u00e7\u00e3o socioambiental. Palestras, produ\u00e7\u00e3o de conte\u00fado e eventos fazem parte das a\u00e7\u00f5es que despertam o interesse e orgulho dos colaboradores em apoiarem a causa por meio da empresa.<\/p>\n

Hist\u00f3rico<\/h3>\n

\"BarcoA parceria Tribanco e IP\u00ca come\u00e7ou ainda em 2003, quando o Sistema Integrado Martins, grupo do qual o Tribanco faz parte, doou o barco Ma\u00edra I, que desenvolve atividades e projetos na regi\u00e3o do Baixo Rio Negro, Amaz\u00f4nia.<\/p>\n

O IP\u00ca utiliza o barco Ma\u00edra I para navegar at\u00e9 as comunidades da margem esquerda do Baixo Rio Negro, promovendo projetos e integrando-as nas atividades socioambientais. O Instituto atua na regi\u00e3o de maneira integral desde o ano 2000. Em 2003, a doa\u00e7\u00e3o do barco deu um impulso significativo \u00e0s a\u00e7\u00f5es na regi\u00e3o. Atualmente, al\u00e9m de servir como apoio para os projetos que j\u00e1 beneficiaram mais de 30 comunidades e j\u00e1 envolveram mais de 5.000 pessoas, o barco \u00e9 tamb\u00e9m um recurso para imers\u00e3o na realidade socioambiental local.<\/p>\n

Conhe\u00e7a alguns projetos realizados com apoio do Barco Ma\u00edra.http:\/\/www.ipe.org.br\/projetos\/baixo-rio-negro<\/a><\/p>\n

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::cck::183::\/cck::::introtext:: Tribanco, Tricard e IP\u00ca Em uma parceria de Marketing Relacionado a Causas, o IP\u00ca e o Tribanco d\u00e3o a oportunidade aos usu\u00e1rios do cart\u00e3o Tricard de apoiarem a causa socioambiental a cada vez que decidem utilizar esta forma de pagamento. A cada opera\u00e7\u00e3o do Produto Cr\u00e9dito Certo Tribanco (CCT), R$0,10 centavos s\u00e3o doados ao … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":2879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-1309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mrc-cases"],"acf":[],"yoast_head":"\nTricard - IP\u00ca - Instituto de Pesquisas Ecol\u00f3gicas %<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipe.org.br\/en\/sustainable-business\/mrc-cases\/tricard-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tricard - 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