{"id":1304,"date":"2017-01-26T18:31:09","date_gmt":"2017-01-26T20:31:09","guid":{"rendered":"https:\/\/homolog.ipe.org.br\/?p=1304"},"modified":"2017-01-26T18:31:09","modified_gmt":"2017-01-26T20:31:09","slug":"brahma-2","status":"publish","type":"post","link":"https:\/\/ipe.org.br\/en\/sustainable-business\/mrc-cases\/brahma-2\/","title":{"rendered":"Brahma"},"content":{"rendered":"<p>::cck::178::\/cck::<br \/>::introtext::<\/p>\n<h3 class=\"contentheading \">Alegria no P\u00e9, Floresta de P\u00e9<\/h3>\n<p><a href=\"http:\/\/www.brahma.com.br\/alegrianope\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\" alignright size-full wp-image-2841\" style=\"margin-left: 20px; float: right;\" src=\"http:\/\/homolog.ipe.org.br\/wp-content\/uploads\/2016\/11\/Selo_Alegria.jpg\" alt=\"Selo Alegria\" width=\"132\" height=\"200\" \/><\/a>O projeto \u201cAlegria no P\u00e9, Floresta de P\u00e9\u201d &#8211; realizado pela Brahma em parceria com o IP\u00ca &#8211; tem como objetivo a cria\u00e7\u00e3o de um fundo para conserva\u00e7\u00e3o das florestas e \u00e1reas verdes do Brasil, unindo futebol e natureza. A cada gol marcado nos maiores campeonatos do Pa\u00eds, ser\u00e1 investido no fundo ambiental o equivalente \u00e0 conserva\u00e7\u00e3o de 100 \u00e1rvores nativas.<\/p>\n<p>A estreia desse projeto aconteceu na \u00faltima rodada do Campeonato Brasileiro de 2012, cujo saldo de gols foi 25, somando, portanto, 2.500 \u00e1rvores nativas na natureza, que ser\u00e3o conservadas pelo IP\u00ca, por meio de reflorestamento e manuten\u00e7\u00e3o de \u00e1reas em processo de restaura\u00e7\u00e3o. A proposta de 1 gol = 100 \u00e1rvores continua at\u00e9 2014, contemplando os jogos do Campeonato Brasileiro 2013 e 2014, da Copa das Confedera\u00e7\u00f5es e da Copa do Mundo no Brasil.<\/p>\n<p>::\/introtext::<br \/>::fulltext::::\/fulltext::<br \/>::ac_acordeon::1::\/ac_acordeon::<\/p>\n<p>::cck_ac_acordeon::acordeon::\/cck_ac_acordeon::<br \/>::ac_titulo_acordeon|0|ac_acordeon::::\/ac_titulo_acordeon|0|ac_acordeon::<br \/>::ac_texto_acordeon|0|ac_acordeon::::\/ac_texto_acordeon|0|ac_acordeon::<br \/>::cckend_ac_acordeon::::\/cckend_ac_acordeon::<\/p>\n<p>::ac_arquivos::1::\/ac_arquivos::<\/p>\n<p>::cck_ac_arquivos::arquivo::\/cck_ac_arquivos::<br \/>::ac_titulo_arquivo|0|ac_arquivos::::\/ac_titulo_arquivo|0|ac_arquivos::<br \/>::ac_arquivo|0|ac_arquivos::::\/ac_arquivo|0|ac_arquivos::<br \/>::cckend_ac_arquivos::::\/cckend_ac_arquivos::<\/p>\n<p>::ac_galeria::1::\/ac_galeria::<\/p>\n<p>::cck_ac_galeria::galeria::\/cck_ac_galeria::<br \/>::ac_foto_descricao|0|ac_galeria::::\/ac_foto_descricao|0|ac_galeria::<br \/>::ac_foto|0|ac_galeria::::\/ac_foto|0|ac_galeria::<br \/>::cckend_ac_galeria::::\/cckend_ac_galeria::<\/p>\n","protected":false},"excerpt":{"rendered":"<p>::cck::178::\/cck::::introtext:: Alegria no P\u00e9, Floresta de P\u00e9 O projeto \u201cAlegria no P\u00e9, Floresta de P\u00e9\u201d &#8211; realizado pela Brahma em parceria com o IP\u00ca &#8211; tem como objetivo a cria\u00e7\u00e3o de um fundo para conserva\u00e7\u00e3o das florestas e \u00e1reas verdes do Brasil, unindo futebol e natureza. A cada gol marcado nos maiores campeonatos do Pa\u00eds, &#8230; <a title=\"Brahma\" class=\"read-more\" href=\"https:\/\/ipe.org.br\/en\/sustainable-business\/mrc-cases\/brahma-2\/\" aria-label=\"Read more about Brahma\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":2839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-1304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mrc-cases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brahma - IP\u00ca - Instituto de Pesquisas Ecol\u00f3gicas %<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipe.org.br\/en\/sustainable-business\/mrc-cases\/brahma-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brahma - 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