{"id":9598,"date":"2023-01-02T08:53:14","date_gmt":"2023-01-02T11:53:14","guid":{"rendered":"https:\/\/homolog.ipe.org.br\/cause-related-marketing\/"},"modified":"2023-04-19T10:18:17","modified_gmt":"2023-04-19T13:18:17","slug":"cause-related-marketing","status":"publish","type":"page","link":"https:\/\/ipe.org.br\/en\/cause-related-marketing\/","title":{"rendered":"Cause Related Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9598\" class=\"elementor elementor-9598 elementor-8125\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-838b51b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"838b51b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a551f5d jltma-glass-effect-no\" data-id=\"a551f5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73e172a jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"73e172a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cause Related Marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-929d681 jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"929d681\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ipe.org.br\/?page_id=6403\">Sustainable Business<\/a><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-130fbe7 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"130fbe7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5e948b jltma-glass-effect-no\" data-id=\"d5e948b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dd01a1 jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7dd01a1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><style>\na{color:#34a853}<br\/><\/style>Cause Related Marketing (CRM) is a commercial agreement between a company and a civil society organization and\/or cause that uses the power of its brands for mutual benefit. For companies, it is a type of corporate social investment that aligns marketing strategies with the needs of society, using business expertise to promote and mobilize society toward a cause. Social institutions can use it as a tool to raise funds and awareness in society. The consumer and society, in turn, have the opportunity to collaborate with a cause through a facilitated mechanism, such as the purchase of a product.  <\/p><p><a href=\"https:\/\/ipe.org.br\/?page_id=6398\" data-itemid=\"101\">Learn about IP\u00ca&#8217;s CRM Cases<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cause Related Marketing Sustainable Business Cause Related Marketing (CRM) is a commercial agreement between a company and a civil society organization and\/or cause that uses the power of its brands for mutual benefit. For companies, it is a type of corporate social investment that aligns marketing strategies with the needs of society, using business expertise &#8230; <a title=\"Cause Related Marketing\" class=\"read-more\" href=\"https:\/\/ipe.org.br\/en\/cause-related-marketing\/\" aria-label=\"Read more about Cause Related Marketing\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9598","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cause Related Marketing - IP\u00ca - Instituto de Pesquisas Ecol\u00f3gicas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipe.org.br\/en\/cause-related-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cause Related Marketing - IP\u00ca - Instituto de Pesquisas Ecol\u00f3gicas\" \/>\n<meta property=\"og:description\" content=\"Cause Related Marketing Sustainable Business Cause Related Marketing (CRM) is a commercial agreement between a company and a civil society organization and\/or cause that uses the power of its brands for mutual benefit. 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