{"id":9595,"date":"2022-12-29T08:17:39","date_gmt":"2022-12-29T11:17:39","guid":{"rendered":"https:\/\/homolog.ipe.org.br\/sustainable-business\/"},"modified":"2023-04-19T10:17:38","modified_gmt":"2023-04-19T13:17:38","slug":"sustainable-business","status":"publish","type":"page","link":"https:\/\/ipe.org.br\/en\/sustainable-business\/","title":{"rendered":"Sustainable Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9595\" class=\"elementor elementor-9595 elementor-6403\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-838b51b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"838b51b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a551f5d jltma-glass-effect-no\" data-id=\"a551f5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73e172a jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"73e172a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sustainable Business<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-144dbd1 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"144dbd1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bc2e9c jltma-glass-effect-no\" data-id=\"4bc2e9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d08ee7a jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d08ee7a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><style>\na{color:#34a853}<br\/><\/style><\/p><p>The Sustainable Business Unit (SBU) of IP\u00ca is an innovative project that culminated in the creation of an area of the organization specialized in creating alternatives of participation and social involvement on behalf of biodiversity from projects with communities and business partnerships.  <\/p><p>From this initiative, projects to support income generation in communities have already emerged, such as &#8220;<a href=\"https:\/\/ipe.org.br\/?page_id=7152\" data-itemid=\"101\">Sewing the Future<\/a>&#8220;(dwellers of the rural zone of Nazar\u00e9 Paulista learn to embroider T-shirts, purses and accessories in 100% cotton fabric, with prints of animals at risk of extinction and, at the same time they learn a function, increase the family income, their self-esteem and love for nature, by participating in activities with environmental educators and planting), the &#8220;<a href=\"https:\/\/ipe.org.br\/?page_id=7542\" data-itemid=\"101\">Pura Bucha<\/a>&#8221; (settlers&#8217; families produce organic bushings that are customized and shaped like animals from Brazilian fauna) and &#8220;<a href=\"https:\/\/ipe.org.br\/?page_id=7511\" data-itemid=\"101\">Caf\u00e9 com Floresta<\/a>&#8221; (settlers&#8217; families are guided to form an agro-forest, combining the planting of native trees with the cultivation of agro-forestry coffee).<\/p><p>Under this same umbrella are partnerships with companies that have in the Sustainable Business Unit a channel to promote <a href=\"https:\/\/ipe.org.br\/?page_id=8125\" data-itemid=\"101\">Cause Related Marketing<\/a> (CRM) campaigns, a way to promote their image\/brand\/product and at the same time invest in environmental conservation actions. Such partnerships as<a href=\"https:\/\/ipe.org.br\/?page_id=6484\" data-itemid=\"101\"> Havaianas IP\u00ca<\/a>, <a href=\"https:\/\/ipe.org.br\/?page_id=6454\" data-itemid=\"101\">Danoninho para Plantar<\/a>, <a href=\"https:\/\/ipe.org.br\/?page_id=6522\" data-itemid=\"101\">Tricard\/Tribanco<\/a>, <a href=\"https:\/\/ipe.org.br\/?page_id=6506\" data-itemid=\"101\">Faber Castell<\/a>, and <a href=\"https:\/\/ipe.org.br\/?page_id=6495\" data-itemid=\"101\">Brahma<\/a> are important examples of how products can be allies of an organization, serving as a bridge between a cause and society. From these partnerships, the institution has been able to form a reserve fund that allows it to plan for the future and invest in improvements.  <\/p><p>Contact: <a href=\"mailto:andrea@ipe.org.br\" data-itemid=\"101\">andrea@ipe<\/a>.org.br;  <\/p><ul><li><a href=\"#\" rel=\"alternate\" data-itemid=\"101\">Cause Related Marketing<\/a><\/li><li><a href=\"https:\/\/ipe.org.br\/?page_id=6398\" rel=\"alternate\" data-itemid=\"101\">CRM Cases<\/a><\/li><li><a href=\"https:\/\/ipe.org.br\/?page_id=6459\" rel=\"alternate\" data-itemid=\"101\">Partnership Models<\/a><\/li><li><a href=\"https:\/\/ipe.org.br\/?page_id=8144\" rel=\"alternate\" data-itemid=\"101\">Donation Initiatives<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sustainable Business The Sustainable Business Unit (SBU) of IP\u00ca is an innovative project that culminated in the creation of an area of the organization specialized in creating alternatives of participation and social involvement on behalf of biodiversity from projects with communities and business partnerships. From this initiative, projects to support income generation in communities have &#8230; <a title=\"Sustainable Business\" class=\"read-more\" href=\"https:\/\/ipe.org.br\/en\/sustainable-business\/\" aria-label=\"Read more about Sustainable Business\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9595","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sustainable Business - IP\u00ca - Instituto de Pesquisas Ecol\u00f3gicas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipe.org.br\/en\/sustainable-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainable Business - IP\u00ca - Instituto de Pesquisas Ecol\u00f3gicas\" \/>\n<meta property=\"og:description\" content=\"Sustainable Business The Sustainable Business Unit (SBU) of IP\u00ca is an innovative project that culminated in the creation of an area of the organization specialized in creating alternatives of participation and social involvement on behalf of biodiversity from projects with communities and business partnerships. 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