{"id":14199,"date":"2022-12-29T09:56:56","date_gmt":"2022-12-29T12:56:56","guid":{"rendered":"https:\/\/ipe.org.br\/sadia\/"},"modified":"2023-12-20T18:10:43","modified_gmt":"2023-12-20T21:10:43","slug":"sadia","status":"publish","type":"page","link":"https:\/\/ipe.org.br\/en\/sadia\/","title":{"rendered":"Sadia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14199\" class=\"elementor elementor-14199 elementor-6574\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-838b51b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"838b51b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a551f5d jltma-glass-effect-no\" data-id=\"a551f5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73e172a jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"73e172a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sadia<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-929d681 jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"929d681\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ipe.org.br\/?page_id=6459\">Partnership Models<\/a><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-6f70025 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"6f70025\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-480b1e3 jltma-glass-effect-no\" data-id=\"480b1e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c10a85 jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0c10a85\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Through partnerships with the private sector and other organizations, IP\u00ca seeks to stimulate the view of institutions, their collaborators, consumers, and clients towards the socio-environmental cause. To do this, it creates joint strategies that engage these actors in actions that generate mutual benefits for its participants and the cause.<\/p>\n<p>Since 2003, we have been carrying out customized projects for companies and organizations, which are directly related to IP\u00ca&#8217;s mission and to the objectives and values of the partner institutions. See some examples of who has already been our partner and get inspired to participate with us in actions like this one:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae83be jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4ae83be\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><style>\na{color:#34a853}<br \/><\/style><\/p><h3>Sadia and IP\u00ca partnership, a Christmas present for the planet<\/h3><p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ipe.org.br\/images\/negocios_sustentaveis\/cases\/sadia\/bolsa_sadia.jpg\" alt=\"sadia bag\"><\/p><p>In a joint action with IP\u00ca, Sadia has put its Christmas kits together to be part of a positive initiative in favor of nature. The Sadia Foods line kits have become a source of funds for the production of native seedlings. For every 10 kits sold, the company donated a native tree seedling to be planted in deforested regions of Brazil, totaling 130,000 trees. That&#8217;s why each bag is also a Christmas present for the planet.<\/p><h3>Partnership objectives<\/h3><ul><li>Raising awareness &#8211; knowing that certain attitudes need to be taken in order for the planet to remain in harmony and that there is no change without action, the intention is to use this campaign to invite people to come together to make the planet a better place to live.<\/li><li>Reforestation &#8211; every 10 Sadia Christmas Kits sold this year will correspond to the donation of a native Atlantic Forest tree seedling, produced in the community nurseries that are part of IP\u00ca&#8217;s projects in Pontal do Paranapanema, with the aim of reforestation.<\/li><li>Community nurseries are social enterprises whose aim is the economic and environmental development of farming families in agrarian reform settlements located in the Pontal do Paranapanema region, in the far west of S\u00e3o Paulo, the last fragment of Atlantic forest in the interior of Brazil. The production and sale of native and exotic seedlings for reforestation promotes the diversification of agricultural activity in these communities.<\/li><\/ul><h3>Strategy adopted<\/h3><p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ipe.org.br\/images\/negocios_sustentaveis\/cases\/sadia\/sadiam.jpg\" alt=\"sadiam\"><\/p><p>In a Cause-Related Marketing action*, by giving gifts to their employees, Sadia&#8217;s customers end up collaborating with IP\u00ca&#8217;s mission. More than just a bag developed by Serpui Marie, one of the world&#8217;s most renowned designers, this is a gift to emphasize that small attitudes can generate big changes.<br><br>* Cause-related marketing &#8211; This is a commercial agreement between a company and a civil society organization and\/or cause that uses the power of its brands for mutual benefit. For companies, this is a form of corporate social investment that aligns marketing strategies with the needs of society, using the expertise of the company&#8217;s marketing department to promote and mobilize society in favour of a cause. Social institutions can use it as a tool to raise funds and awareness in society.<\/p><h3>Results obtained<\/h3><p>The company&#8217;s expectations were met, selling around 1,300,000 kits, thus reaching the 130,000 seedlings produced. Through the campaign, around 70 hectares of forest will be planted, the equivalent of approximately 70 soccer pitches.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-0a6680b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"0a6680b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88b8837 jltma-glass-effect-no\" data-id=\"88b8837\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-223d03d jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"223d03d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><a style=\"font-size: 17px;\" href=\"https:\/\/ipe.org.br\/?page_id=6398\"><strong style=\"color: #34a853;\">Learn about IP\u00ca&#8217;s CRM cases<\/strong><\/a><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sadia Partnership Models Through partnerships with the private sector and other organizations, IP\u00ca seeks to stimulate the view of institutions, their collaborators, consumers, and clients towards the socio-environmental cause. To do this, it creates joint strategies that engage these actors in actions that generate mutual benefits for its participants and the cause. Since 2003, we &#8230; <a title=\"Sadia\" class=\"read-more\" href=\"https:\/\/ipe.org.br\/en\/sadia\/\" aria-label=\"Read more about Sadia\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14199","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sadia - IP\u00ca - Instituto de Pesquisas Ecol\u00f3gicas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipe.org.br\/en\/sadia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sadia - IP\u00ca - Instituto de Pesquisas Ecol\u00f3gicas\" \/>\n<meta property=\"og:description\" content=\"Sadia Partnership Models Through partnerships with the private sector and other organizations, IP\u00ca seeks to stimulate the view of institutions, their collaborators, consumers, and clients towards the socio-environmental cause. 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