{"id":14183,"date":"2022-12-29T08:57:10","date_gmt":"2022-12-29T11:57:10","guid":{"rendered":"https:\/\/ipe.org.br\/faber-castel\/"},"modified":"2023-12-20T17:56:51","modified_gmt":"2023-12-20T20:56:51","slug":"faber-castel","status":"publish","type":"page","link":"https:\/\/ipe.org.br\/en\/faber-castel\/","title":{"rendered":"Faber Castel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14183\" class=\"elementor elementor-14183 elementor-6506\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-838b51b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"838b51b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a551f5d jltma-glass-effect-no\" data-id=\"a551f5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73e172a jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"73e172a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Faber Castel<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-929d681 jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"929d681\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ipe.org.br\/?page_id=6398\">CRM Cases<\/a><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-f5fc10e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"f5fc10e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c94a3f jltma-glass-effect-no\" data-id=\"4c94a3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ae83be jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4ae83be\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><style>\na{color:#34a853}<br \/><\/style><\/p><h3><strong>Ip\u00ea and Faber Castel enchant children for the sake of nature<\/strong><\/h3><p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ipe.org.br\/images\/negocios_sustentaveis\/cases\/faber\/apontador_faber.jpg\" alt=\"faber sharpener\"><\/p><p>Faber Castel, a leading company in the school supplies market, has developed a product line comprising a sharpener, eraser, pencil sharpener, pencil and pen depicting species of Brazilian fauna in a Cause-Related Marketing action, with the aim of publicizing the country&#8217;s rich biodiversity to its target audience. Seven percent of the net proceeds went to IP\u00ca.<\/p><h3>Partnership objectives<\/h3><ul class=\"li-estilo-quadrado\"><li>Promoting species of Brazilian fauna<\/li><li>Increase the visibility of IP\u00ca and its actions;<\/li><li>To raise funds that contribute to the institutional growth of the organization, supporting the sustainability of its work;<\/li><li>Add value to the Faber Castel brand, so that the expression of social and environmental responsibility embedded in the collection of school supplies can build loyalty and attract new customers;<\/li><li>Make consumers aware of the issue of biodiversity conservation.<\/li><\/ul><h3>Strategy adopted<\/h3><p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ipe.org.br\/images\/negocios_sustentaveis\/cases\/faber\/borrachafaber.jpg\" alt=\"rubber\"><\/p><p>Through a Cause Related Marketing campaign, products were created with the aim of delighting children. They have been given illustrations that bring the little ones into contact with some of the species of our fauna. The money raised went to IP\u00ca&#8217;s conservation fund, which was created to give the institution financial sustainability so that it can continue to develop its conservation projects in different biomes across the country.<\/p><h3>What is Cause Marketing?<\/h3><p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ipe.org.br\/images\/negocios_sustentaveis\/cases\/faber\/lapiseirafaber.jpg\" alt=\"pencil\"><\/p><p>This is a commercial agreement between a company and a civil society organization and\/or cause that uses the power of its brands for mutual benefit. For companies, this is a form of corporate social investment that aligns marketing strategies with the needs of society, using the expertise of the company&#8217;s marketing department to promote and mobilize society in favour of a cause. Social institutions can use it as a tool to raise funds and awareness in society<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-0a6680b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"0a6680b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88b8837 jltma-glass-effect-no\" data-id=\"88b8837\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-223d03d jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"223d03d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><a style=\"font-size: 17px;\" href=\"https:\/\/ipe.org.br\/?page_id=6459\"><strong style=\"color: #34a853;\">Learn more partnership models<\/strong><\/a><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Faber Castel CRM Cases Ip\u00ea and Faber Castel enchant children for the sake of nature Faber Castel, a leading company in the school supplies market, has developed a product line comprising a sharpener, eraser, pencil sharpener, pencil and pen depicting species of Brazilian fauna in a Cause-Related Marketing action, with the aim of publicizing the &#8230; <a title=\"Faber Castel\" class=\"read-more\" href=\"https:\/\/ipe.org.br\/en\/faber-castel\/\" aria-label=\"Read more about Faber Castel\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14183","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Faber Castel - IP\u00ca - Instituto de Pesquisas Ecol\u00f3gicas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipe.org.br\/en\/faber-castel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faber Castel - IP\u00ca - Instituto de Pesquisas Ecol\u00f3gicas\" \/>\n<meta property=\"og:description\" content=\"Faber Castel CRM Cases Ip\u00ea and Faber Castel enchant children for the sake of nature Faber Castel, a leading company in the school supplies market, has developed a product line comprising a sharpener, eraser, pencil sharpener, pencil and pen depicting species of Brazilian fauna in a Cause-Related Marketing action, with the aim of publicizing the ... 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