{"id":14179,"date":"2022-12-29T08:55:37","date_gmt":"2022-12-29T11:55:37","guid":{"rendered":"https:\/\/ipe.org.br\/brahma\/"},"modified":"2023-12-20T17:53:14","modified_gmt":"2023-12-20T20:53:14","slug":"brahma","status":"publish","type":"page","link":"https:\/\/ipe.org.br\/en\/brahma\/","title":{"rendered":"Brahma"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14179\" class=\"elementor elementor-14179 elementor-6495\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-838b51b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"838b51b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a551f5d jltma-glass-effect-no\" data-id=\"a551f5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73e172a jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"73e172a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brahma<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-929d681 jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"929d681\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ipe.org.br\/?page_id=6398\">CRM Cases<\/a><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-f5fc10e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"f5fc10e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c94a3f jltma-glass-effect-no\" data-id=\"4c94a3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ae83be jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4ae83be\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><style>\na{color:#34a853}<br \/><\/style><\/p><h3 class=\"contentheading \">Joy in the Foot, Forest in the Foot<\/h3><p><a href=\"http:\/\/www.brahma.com.br\/alegrianope\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ipe.org.br\/images\/negocios_sustentaveis\/cases\/brahma\/Selo_Alegria.jpg\" alt=\"Joy Seal\"><\/a><\/p><p>The &#8220;Alegria no P\u00e9, Floresta de P\u00e9&#8221; project &#8211; carried out by Brahma in partnership with IP\u00ca &#8211; aims to create a fund for the conservation of Brazil&#8217;s forests and green areas, uniting soccer and nature. For every goal scored in the country&#8217;s biggest leagues, the equivalent of 100 native trees will be invested in the environmental fund.<\/p><p>The debut of this project took place during the last round of the 2012 Brazilian Championship, with a goal difference of 25, thus adding up to 2,500 native trees in the wild, which will be conserved by IP\u00ca through reforestation and maintenance of areas in the process of restoration. The proposal of 1 goal = 100 trees will continue until 2014, covering the matches of the 2013 and 2014 Brazilian Championship, the Confederations Cup and the World Cup in Brazil.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-0a6680b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"0a6680b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88b8837 jltma-glass-effect-no\" data-id=\"88b8837\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-223d03d jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"223d03d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><a style=\"font-size: 17px;\" href=\"https:\/\/ipe.org.br\/?page_id=6459\"><strong style=\"color: #34a853;\">Learn more partnership models<\/strong><\/a><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brahma CRM Cases Joy in the Foot, Forest in the Foot The &#8220;Alegria no P\u00e9, Floresta de P\u00e9&#8221; project &#8211; carried out by Brahma in partnership with IP\u00ca &#8211; aims to create a fund for the conservation of Brazil&#8217;s forests and green areas, uniting soccer and nature. For every goal scored in the country&#8217;s biggest &#8230; <a title=\"Brahma\" class=\"read-more\" href=\"https:\/\/ipe.org.br\/en\/brahma\/\" aria-label=\"Read more about Brahma\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14179","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brahma - IP\u00ca - Instituto de Pesquisas Ecol\u00f3gicas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipe.org.br\/en\/brahma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brahma - IP\u00ca - Instituto de Pesquisas Ecol\u00f3gicas\" \/>\n<meta property=\"og:description\" content=\"Brahma CRM Cases Joy in the Foot, Forest in the Foot The &#8220;Alegria no P\u00e9, Floresta de P\u00e9&#8221; project &#8211; carried out by Brahma in partnership with IP\u00ca &#8211; aims to create a fund for the conservation of Brazil&#8217;s forests and green areas, uniting soccer and nature. 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