{"id":14165,"date":"2022-12-29T08:39:31","date_gmt":"2022-12-29T11:39:31","guid":{"rendered":"https:\/\/ipe.org.br\/danone\/"},"modified":"2023-12-20T17:46:05","modified_gmt":"2023-12-20T20:46:05","slug":"danone","status":"publish","type":"page","link":"https:\/\/ipe.org.br\/en\/danone\/","title":{"rendered":"Danone"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14165\" class=\"elementor elementor-14165 elementor-6454\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-838b51b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"838b51b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a551f5d jltma-glass-effect-no\" data-id=\"a551f5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73e172a jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"73e172a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Danone<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-929d681 jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"929d681\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ipe.org.br\/?page_id=6398\">CRM Cases<\/a><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-f5fc10e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"f5fc10e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c94a3f jltma-glass-effect-no\" data-id=\"4c94a3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ae83be jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4ae83be\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><style>\na{color:#34a853}<br \/><\/style><\/p><h3>Danone and IP\u00ca Partnership &#8211; The Dino Forest<\/h3><p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ipe.org.br\/images\/negocios_sustentaveis\/cases\/danone\/danoninho.jpg\" alt=\"danish\"><\/p><p>IP\u00ca and Danone have teamed up for a limited-time promotion called &#8220;<a title=\"Dandelion to plant\" href=\"http:\/\/www.danoninho.com.br\/florestadodino\/\">Danoninho para Plantar<\/a>&#8221; (<a title=\"Dandelion to plant\" href=\"http:\/\/www.danoninho.com.br\/florestadodino\/\">Danoninho for Planting<\/a>), with the aim of getting children (and adults too) interested in nature conservation and helping to reforest the Atlantic Forest.<\/p><h3>Partnership objectives  <\/h3><p>Raising children&#8217;s awareness of the importance of conserving nature and introducing them to the subject in a fun way;<\/p><h3>Strategy adopted<\/h3><p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ipe.org.br\/images\/negocios_sustentaveis\/cases\/danone\/danoninho_plantar.jpg\" alt=\"danish plant\"><\/p><p>Each package of the new &#8220;Danoninho para Plantar&#8221; comes with an exclusive code that allows consumers to create a virtual tree in the &#8220;Dino Forest&#8221;<a href=\"http:\/\/www.danoninho.com.br\/FlorestaDoDino\" target=\"_blank\" rel=\"noopener\">(http:\/\/www.danoninho.com.br\/FlorestaDoDino\/)<\/a>. On the website, you can choose the type of tree you want to plant in the forest. It must be watered until it grows so that it can be counted. Each cultivated tree is virtually worth 1 m\u00b2 of native forest. And that&#8217;s not all. While growing their virtual tree, children have access to environmental content developed by IP\u00ca researchers.<br>The little ones can also experience what it&#8217;s like to plant a seed. The promotion package comes with sachets of vegetables to be grown in the Danoninho pot itself after consumption.<\/p><h3>Results obtained<\/h3><ul><li>Less than a month into the campaign, Dino&#8217;s Forest was already a huge success with more than 4,300 virtual trees planted by consumers, and ended with 84,000 real trees planted.<\/li><li>The saplings are being planted in the municipality of Nazar\u00e9 Paulista, in an important area of riparian forest, which is fundamental for water conservation, since deforestation not only harms flora and fauna, but also the quality and volume of water in rivers and dams that supply the population.  <\/li><li>Sales of the product exceeded all the company&#8217;s expectations, with more than 5.5 million trays sold during the campaign period.<\/li><li>The spontaneous media generated was enormous (21 million people reached) and the brand image gains were surprising, to the point where Dino, the iconic Danoninho character, is already recognized by the public as a friend of nature.<\/li><li>This campaign also won Danone do Brasil an international award, given annually by Danone (the French parent company) in recognition of its innovation.<\/li><\/ul><h3>Developments<\/h3><p>This campaign, as well as trees in the Atlantic Forest, has already yielded a great story to tell. In Arapor\u00e3, a small town in Minas Gerais, a teacher decided to use the Danoninho trays and the seeds from the sachets to teach her 31 students practical lessons about the environment. The activities were so successful that they resulted in a video and other materials being sent to Danone. The company, in turn, decided, together with IP\u00ca, to surprise all the students at the school by taking Dino, the campaign&#8217;s main character, with them!<\/p><p>The partnership between IP\u00ca and Danone will not stop with this first campaign. We&#8217;ll have even more news in 2011!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-0a6680b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"0a6680b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88b8837 jltma-glass-effect-no\" data-id=\"88b8837\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-223d03d jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"223d03d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><a style=\"font-size: 17px;\" href=\"https:\/\/ipe.org.br\/?page_id=6459\"><strong style=\"color: #34a853;\">Learn more partnership models<\/strong><\/a><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Danone CRM Cases Danone and IP\u00ca Partnership &#8211; The Dino Forest IP\u00ca and Danone have teamed up for a limited-time promotion called &#8220;Danoninho para Plantar&#8221; (Danoninho for Planting), with the aim of getting children (and adults too) interested in nature conservation and helping to reforest the Atlantic Forest. Partnership objectives Raising children&#8217;s awareness of the &#8230; <a title=\"Danone\" class=\"read-more\" href=\"https:\/\/ipe.org.br\/en\/danone\/\" aria-label=\"Read more about Danone\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14165","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Danone - IP\u00ca - Instituto de Pesquisas Ecol\u00f3gicas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipe.org.br\/en\/danone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Danone - IP\u00ca - Instituto de Pesquisas Ecol\u00f3gicas\" \/>\n<meta property=\"og:description\" content=\"Danone CRM Cases Danone and IP\u00ca Partnership &#8211; The Dino Forest IP\u00ca and Danone have teamed up for a limited-time promotion called &#8220;Danoninho para Plantar&#8221; (Danoninho for Planting), with the aim of getting children (and adults too) interested in nature conservation and helping to reforest the Atlantic Forest. Partnership objectives Raising children&#8217;s awareness of the ... 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